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Classic, romantic & bewitchingly effortless

Old Flame Label creates contemporary wearables doused in rock n roll nostalgia. Chaptr was approached to design and develop a website that reflected the brands slow burn ethos and pursuit for quality . A modern and clean user experience was crafted, with the purpose of allowing the brands imagery and collections to hero.

Web Design & Development

“As soon as we met with the team at Chaptr, we knew they would be a great fit for us and our brand.

We immediately felt in safe hands. We provided a fairly tight deadline for our website launch, and each spot on the timeline was met exactly as planned, with no corners cut.


Being a start-up label, we came into this fairly scared, and with no real idea of what we were doing. We felt so relieved from our very first meeting.

The communication with the team was incredible, we were always kept in the loop with new updates as they came. We were also taught how to use the back-end of our website, and now feel super confident updating content ourselves.

We came to Chaptr wanting a beautifully designed, and functional website, and this is exactly what we got.

It’s now been 3 months since our launch, and we are so thrilled with our website. We have received so many comments On how beautiful (and functional) our website is.

I honestly can’t recommend Chaptr enough. We can’t wait to continue to work with Chaptr as our business grows! ”

Virginia Mann
Creative Director