Tahina – Israeli street food goes vegetarian.

Brand Strategy
Art Direction
Identity Design
Packaging Design
Social Media Content

All about the vegetables.

Tahina Bar is an ode to the simple and soulful nature of Middle Eastern cuisine. A joint venture between talented Israeli chef Roy Sassonkin and his partner Natalie, Tahina Bar celebrates the food Sassonkin grew up with… but he’s made it all about the vegetables.

A twist on tradition.

With the opening of their first restaurant in Northcote Melbourne, Tahina required an identity that would represent their plant-based twist on culinary tradition, and welcome in like-minded customers to try out their unique food experience.

A fresh origin story.

Chaptr helped Tahina focus in on their origins. Together we worked on the concept of the Hamsa — a palm shaped amulet popular throughout the Middle East. 

The Hamsa icon helped represent the cuisines heritage aswell as helping to promote Tahinas mantras of health and positivity. 

This key icon, coupled with an electric blue colour pallette, modern typography and uplifting verbiage helped Tahina define who they were as a brand, and in turn, helped their customers find them.

Winning over diners.

Tahina has since opened it’s doors and has found great success! They have won over diners and become a staple food hub for the Northcote community and beyond.

In light of the overwhelmingly positive response. Tahina has started deliverering througout Melbourne and have expanded to second resturant location in Fitzoy.
"The response to Tahina has been so positive. We are delighted to now have a brand that resonates so well with the community."
Roy Sassonkin
Co-owner Tahina

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